LET ME TELL YOUR NEXT STORY…

I am a professional photographer based in Cambridgeshire. Covering Cambridge, Ely, Huntingdon, Peterborough, Royston and Newmarket, across Cambridgeshire, Hertfordshire, Northamptonshire, Rutland, Norfolk, Suffolk, London and elsewhere in the UK or destinations abroad. I am a specialist in creating cinematic, visual stories using the latest techniques to excite and engage an audience. Over the past 5 years I have worked with various small businesses and individuals in telling their story through the art of photography.

WHY USE A PROFESSIONAL PHOTOGRAPHER?

Professional photography is often seen as expendable when it comes to necessary business expenses. You may weigh up the cost of a professional photographer if you are a new business building a new website or even a  existing business having a redesign. Maybe you might be able to get by without it and just take the photos yourself? Use stock photos? You could spend the money on more important things than professional photography, right?

Well this is where I think you are wrong. It doesn’t matter how big, how small or what industry your business is in, it can benefit from having professional photography on your website. High quality professional photographs will always be an important factor to any business looking for branding success with their customers. Low quality, unprofessional photos  on your website will communicate the same about your organisation and the products and services you offer. Make sure professional photography is at the top of the list and include them in your business expenses. Your website is the display window to your business and are potential clients or customers first impression of you or your business.

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Photos enable you to show your customers or clients what you and your business or organisation have to offer rather than tell them. The internet has made it so much easier for a consumers to see things for themselves on your website or social media before making a decision about a purchase or enquire about a service, which means photos and videos of your products and offerings are more valuable than ever before. Clear and creative photos demonstrate the credibility of your brand, business or organisation and will result in customers trusting your brand as authentic and one they want to support.

So you could use stock photos as another option instead of a professional photo shoot. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Why? Because they are not photos of your business, they are not unique to you or your brand. Stock photos will not tell clients or customers who visit your website what your business is actually about, what products or services you may sell, what your business premises look like or even who your team members are.

Images are also a great way for someone to find your business on the web. Optimised photos (any great website should have great SEO) can help your website get found in the image results like Google Images and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.

Hiring a professional photographer also means less hassle. Deciding how you want to represent your business, brand, product or services through photography can be a bit of a daunting task. I more than willing to help with this part of the creative process. I can help point you in the right direction of what will be needed for the shoot when it comes to the locations, lighting, equipment needed and of course the final edits and retouching if needed. Starting to feel like hassle-free solution that’s worth the cost?

 

“CONTENT IS KING”

A very well known phrase that you have heard before no doubt. And its very true even when you come to photos. Photos are content, powerful, visual and a very form of content. Not only will they make your website more engaging but they can also be used to build your brand or business on social media including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. You could also use them on a blog or online articles. The benefits of an engaged social media community that shares, likes and retweets your content are impossible to overstate. Using professionally taken photos alongside your social posts or blogs makes them far more likely to be engaged by your desired audiences, growing your brand and reaching more potential customers organically.

And then there is also offline. Don’t forget professional photos can be used for all your marketing needs - brochures, posters, any promotional materials that you may need. By investing in professional photography, you are building up a library of visual content that can be used to enhance your marketing efforts in a multitude of ways. Professional photography empowers you to tell this story without saying a word.

AERIAL PHOTOGRAPHY

I am CAA approved drone pilot based in Cambridgeshire who can provide you with aerial drone photography for a number of scenarios. I can produce property photography the air (and the ground) for residential estate agents. Aerial photographs help capture the scale of the property and can be included with an interior video of the property, along with land, gardens and surrounding shots, not possible with just ground-based video (which I can also produce). This of course can translate with commercial property aerial photography, as commercial agents if you are selling or leasing commercial property, there is now a cost effective way to produce stunning aerial photographs and videos of offices, retail parks, industrial units, factories, farms and land. Events and sports aerial filming can be another great way of using a drone to showcase sports, leisure, travel and tourism industries from an exciting and again an affordable angle, previously only available from expensive helicopter or manned aircraft shoots (you are talking £££’s!). Tourism, travel, hotel and golf course aerial photography can really lift a marketing campaign for any tourist or leisure actives which can also be included with my ground-based video or photography packages.